Marketing Strategy Roadmap
60-day pre-launch plan, channel mix, and student persona targeting
60-day pre-launch plan, channel mix, and student persona targeting
Comprehensive launch plan from prep to enrollment
| Week | Activities | Channels | Goal |
|---|---|---|---|
| Week -8 | Teaser announcement, email signup, Joshua AMA | LinkedIn, Twitter, Reddit | 1,000+ email signups |
| Week -6 | Instructor introduction, credentials showcase, video bio | LinkedIn, YouTube, Blog | Build credibility |
| Week -4 | Session 1 preview, sample code, live webinar | YouTube, LinkedIn, Email | Demonstrate quality |
| Week -2 | Early bird pricing (30% off), testimonials, countdown | Email, Social Media, Ads | First 100 enrollments |
| Week 0 | Launch day, full enrollment, bonuses, live Q&A | All Channels, PR | 200+ enrollments |
| Week +2 | Beta student testimonials, success stories, social proof | Blog, Video, Social | Drive fence-sitters |
9 personas across 3 courses - click to see details
Age: 24-35
Income: $40K-$80K
Pain Point: "70% of time on assets, not design"
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Age: 28-40
Income: $80K-$140K
Pain Point: "Need to prove ROI for AI budget"
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Age: 26-35
Income: $120K-$180K
Pain Point: "Agents work in demos, crash in production"
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Age: 25-38
Income: $70K-$130K
Pain Point: "Customer support drowning my team"
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Age: 27-40
Income: $60K-$200K+
Pain Point: "Need unique value prop in App Store"
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Age: 28-42
Income: Variable (startup)
Pain Point: "Competitors have AI, I'm behind"
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See what each persona learns in Session 1:
Weekly content cadence across all channels
Key performance indicators for launch success