AI Agents for Marketplace & E-commerce Platforms

Build intelligent commerce systems with Shopify integration, dynamic pricing, inventory automation, fraud detection, and customer support agents

$1.7T

TAM by 2030

$2,499

Course Price

200

Students (Year 1)

74%

Achieve ROI Year 1

Course Summary

Duration

15 sessions × 90-120 minutes each (22.5-30 hours total)

Format

Live cohort-based + real Shopify store integration + hands-on projects

Prerequisites

Python (intermediate), basic understanding of e-commerce, REST APIs

Completion

Certificate + Production Shopify app with AI agents

Technology Stack
Python LangChain/LangGraph Shopify API Stripe WooCommerce BigCommerce Claude 3.5 Sonnet AWS/GCP

What You'll Build

  • Master Shopify, WooCommerce, and BigCommerce API integration for AI agents
  • Build intelligent product recommendation engines with 15-20% conversion lift
  • Create dynamic pricing agents using reinforcement learning for revenue optimization
  • Automate inventory management with demand forecasting and smart replenishment
  • Deploy AI customer support systems reducing costs by 30-70%
  • Implement cart abandonment recovery achieving 20-35% recovery rates
  • Build fraud detection and trust & safety systems for marketplace platforms
  • Integrate Stripe AI Agent Toolkit for autonomous payment operations
  • Ship production Shopify app to App Store with "Built for Shopify" certification

Complete 15-Session Curriculum

Module 1: Foundations (Sessions 1-3)

Agentic commerce fundamentals, Shopify integration, first AI shopping assistant

Learning Objectives
  • Understand agentic commerce market landscape ($1.7T opportunity by 2030)
  • Identify 7+ high-ROI use cases (customer support, cart recovery, inventory, pricing)
  • Analyze real case studies: Klarna (2/3 of CS chats), Jumia (94% SLA), ASOS
  • Evaluate which AI agent use case to implement first for maximum impact
Key Topics
  • Agentic commerce definition: AI agents that act autonomously
  • Market growth: $46.74B (2025) → $1.7T (2030) at 67% CAGR
  • 7 proven use cases with ROI data (30-70% cost reduction)
  • TCGplayer marketplace lessons: $1B+ in transactions
Hands-on Exercise

Market Opportunity Assessment: Analyze your e-commerce business/idea, use ROI calculator spreadsheet, identify top 3 use cases, calculate potential cost savings and revenue impact.

Homework
  • Complete ROI calculator for top use case
  • Research 2 competitors using AI agents
  • Read "Rise of Agentic Commerce Platforms in 2025" (BigCommerce)
  • Watch OpenAI Operator demo video
Deliverable

Business case with 3 prioritized use cases and 90-day roadmap

Learning Objectives
  • Navigate and authenticate with Shopify Admin API and Storefront API
  • Retrieve product catalog data and customer information programmatically
  • Implement webhook listeners for real-time e-commerce events
  • Build working product search tool integrating with live Shopify store
Key Topics
  • Shopify ecosystem: Storefront API, Admin API, GraphQL vs REST
  • Authentication patterns (OAuth 2.0, API keys, webhooks)
  • WooCommerce and headless commerce patterns
  • Rate limiting, error handling, production considerations
Hands-on Exercise

Product Search Tool: Build command-line tool that connects to Shopify API, fetches product catalog, implements search by title/description/tags, handles pagination, implements error handling and rate limiting.

Homework
  • Build "low stock alert" tool (fetch products, identify inventory < 10 units)
  • Setup webhook for inventory updates with ngrok
  • Create first Shopify development store
  • Explore 3 Shopify AI apps and document features
Deliverable

Product search tool with filtering, inventory checks, webhook integration

Learning Objectives
  • Build conversational AI agent using LangChain and OpenAI
  • Implement tool calling for Shopify API integration
  • Create RAG (Retrieval Augmented Generation) system for product knowledge
  • Deploy working product Q&A chatbot answering customer questions
Key Topics
  • AI agent vs chatbot: Autonomy, tool use, memory, planning
  • LangChain architecture: LLMs, Tools, Agents, Memory, Chains
  • RAG pattern: Embedding catalog, vector database, semantic search
  • ReAct agent pattern (Reasoning + Acting)
Hands-on Exercise

Shopping Assistant: Build product Q&A agent with tools for product search, details lookup, inventory check, recommendations. Implement conversation memory, system prompt for personality, handle edge cases.

Homework
  • Add product comparison, price filtering, reviews summarization
  • Deploy to local server with simple web UI
  • Create 10 test conversations and evaluate accuracy
  • Optional: Deploy to Replit or Railway for cloud access
Deliverable

Complete shopping assistant with 5+ tools and conversation memory

Module 2: Core E-commerce Agents (Sessions 4-6)

Recommendations, dynamic pricing, inventory automation

Implement collaborative filtering and content-based filtering. Build hybrid recommendation system. Create real-time API with Redis caching. Measure with precision, recall, conversion metrics.

Exercise: Build recommendation API with endpoints for similar products, personalized recommendations, trending items. Implement caching and A/B testing framework. Target: 15-20% conversion lift.

Build dynamic pricing agent optimizing for revenue and margin. Implement competitor price monitoring. Use reinforcement learning (Q-learning, multi-armed bandits). Design A/B testing framework for pricing strategies.

Exercise: Create multi-strategy pricing system with rule-based baseline, demand elasticity model, competitor monitoring, RL agent, and business constraints.

Build demand forecasting with time series analysis (ARIMA, Prophet). Implement automated replenishment logic. Calculate optimal reorder point and safety stock. Integrate with supplier APIs for automated purchase orders.

Exercise: Create inventory intelligence system with Prophet forecasting, replenishment logic, automated triggers, Shopify integration, and simulation for backtesting.

Module 3: Customer Experience (Sessions 7-9)

Support automation, cart recovery, multi-agent orchestration

Build multi-tier support system with AI triage and escalation. Implement RAG for knowledge base queries. Create sentiment analysis for satisfaction tracking. Design seamless handoff to human agents.

Exercise: Build support bot with specialized agents (Order Status, Product Questions, Returns/Refunds, Technical Support), intent routing, sentiment analysis, escalation logic. Target: 70-80% resolution rate, 30-70% cost reduction.

Build predictive models to identify high-risk abandonment before it happens. Implement personalized recovery campaigns (email, SMS, push). Create AI agent optimizing offer timing and discount levels. Design A/B testing framework.

Exercise: Build cart recovery system with abandonment prediction model, customer segmentation (4 segments), multi-channel messaging (SendGrid, Twilio), timing optimizer, A/B testing. Target: 20-35% recovery rate.

Build complex multi-agent systems using CrewAI or LangGraph. Implement agent collaboration patterns (sequential, parallel, hierarchical). Create specialized agents working together. Design monitoring and observability.

Exercise: Build 4-agent CX system (Triage, Order Specialist, Product Expert, Billing Agent) with orchestration, shared memory, error handling, monitoring. Track resolution rate per agent, response latency, tool calls.

Module 4: Platform Integration (Sessions 10-12)

Stripe payments, Shopify apps, multi-platform architecture

Integrate Stripe AI Agent Toolkit for autonomous payment operations. Build agents handling subscriptions, refunds, billing inquiries. Implement usage-based billing for AI consumption. Create payment dispute automation.

Exercise: Build payment agent system with tools for payments, refunds, subscriptions, usage-based billing, dispute handling. Implement idempotency, error handling, webhook verification.

Build and deploy Shopify app with embedded AI agents. Implement app authentication and webhooks. Create app UI with Shopify Polaris design system. Submit to Shopify App Store for "Built for Shopify" certification.

Exercise: Create production Shopify app (choose: Smart Support, Cart Recovery, Product Recommender, or Price Optimizer). Setup OAuth, build Polaris UI, integrate AI agent, subscribe to webhooks, implement billing.

Architect headless commerce systems with AI agents. Integrate agents across multiple platforms (Shopify, WooCommerce, BigCommerce). Implement API gateway pattern. Build platform-agnostic agents using abstraction layers.

Exercise: Build multi-platform system with 3 adapters (Shopify, WooCommerce, BigCommerce), unified data models, abstraction layer, platform-agnostic AI agent, API gateway, sync engine.

Module 5: Advanced & Scale (Sessions 13-14)

Trust & safety, fraud detection, production scaling, cost optimization

Build fraud detection system using ML and anomaly detection. Implement content moderation for reviews and listings. Create seller verification and KYC automation. Design dispute resolution agents for marketplace transactions.

Exercise: Build trust & safety system with 4 modules: Fraud Detection (ML model, real-time scoring), Content Moderation (NLP for reviews), Seller Verification (KYC workflow), Dispute Resolution (evidence collection). Target: >90% fraud detection precision.

Optimize LLM costs through caching, prompt engineering, model selection. Implement production monitoring and observability. Design autoscaling architecture. Build cost analysis and ROI tracking systems.

Exercise: Optimize agent system: implement semantic caching, prompt compression, model router, structured logging, custom metrics, autoscaling, performance profiling. Target: 40%+ cost reduction, <3s latency, deploy to cloud.

Format

Student presentations (15 min each): project overview, live demo, technical architecture, integration challenges, business impact analysis, Q&A.

Capstone Requirements
  • Complete e-commerce AI agent system (3+ agents)
  • Integrated with real platform (Shopify, WooCommerce, or custom)
  • Production-deployed with monitoring
  • Payment processing (Stripe integration)
  • Cost tracking and optimization implemented
  • Security and fraud prevention measures
  • Documentation and deployment runbook
  • Business case with projected ROI
Example Projects
  • Complete Shopify AI Assistant (support, recommendations, cart recovery)
  • Multi-Platform Marketplace Automation (inventory, pricing, fraud detection)
  • Dynamic Pricing Platform with RL Optimization
  • AI-Powered Customer Experience Suite (support, personalization, analytics)

Capstone: Complete Marketplace AI System

What You'll Build

Ship a production-ready AI agent system for e-commerce/marketplace demonstrating real business value with measurable ROI.

Example: Shopify AI Commerce Platform
Technologies Integrated

Python, LangChain/LangGraph, Shopify Admin API, Stripe AI Agent Toolkit, Claude 3.5 Sonnet, Redis, PostgreSQL, SendGrid/Twilio, AWS/Railway

Business Value
Portfolio Impact

Demonstrate ability to build and deploy AI systems that generate measurable business value. Perfect for landing roles as AI Product Manager, E-commerce Engineer, or founding AI-native commerce startup.

Complete Technology Stack

AI & Frameworks
  • LangChain/LangGraph (agent orchestration)
  • CrewAI (multi-agent teams)
  • OpenAI GPT-4 / Claude 3.5 Sonnet
  • Scikit-learn (ML models)
  • Prophet (time series forecasting)
E-commerce Platforms
  • Shopify (Admin & Storefront API)
  • WooCommerce (WordPress REST API)
  • BigCommerce (REST/GraphQL)
  • Stripe (Payments & AI Agent Toolkit)
Infrastructure
  • Redis (caching), PostgreSQL (persistence)
  • Docker (containerization)
  • AWS/Railway/Render (deployment)
  • SendGrid (email), Twilio (SMS)
Development Tools
  • Python, Node.js/TypeScript
  • Remix (Shopify apps)
  • Shopify Polaris (UI design)
  • Langfuse/LangSmith (monitoring)

Your Instructor: Joshua Burdick

Marketplace Platform Credentials
  • TCGplayer: Product Manager & Developer Evangelist at $1B+ trading card marketplace
  • infinite.tcgplayer.com: Built developer platform managing thousands of API integrations
  • 3rd Party Community: Managed developer ecosystem and platform strategy
  • 14+ Years: Full-stack development and production engineering experience
Why Joshua for This Course

Joshua built and scaled infinite.tcgplayer.com, a developer platform that powers a $1B+ marketplace. He understands the unique challenges of marketplace platforms: multi-vendor coordination, trust & safety at scale, fraud prevention, seller/buyer experience balance, and API platform design. You'll learn from someone who's actually built the systems you want to create, with real-world lessons from managing thousands of developers and millions of transactions.

Student Success Metrics

65-75%

Expected Completion Rate

2-4 weeks

Avg Time to Deploy Capstone

74%

Achieve ROI in First Year

Career Outcomes
  • Job Placements: AI Product Manager, E-commerce Engineer, Solutions Architect at Shopify partners, agencies, enterprise retailers
  • Salary Increases: $25K-50K boost for AI + e-commerce skills combination
  • Startups Launched: AI-native e-commerce tools, Shopify apps, marketplace platforms
  • Shopify App Revenue: Students building profitable apps with recurring revenue (0% revenue share on first $1M)
  • Portfolio Impact: Working Shopify app demonstrating real business value

Sample Code: AI Shopping Assistant

# LangChain Shopping Assistant (Session 3 Example)

from langchain.agents import initialize_agent, Tool
from langchain.chat_models import ChatOpenAI
from langchain.memory import ConversationBufferMemory

# Initialize LLM
llm = ChatOpenAI(model="gpt-4", temperature=0)

# Define Shopify API tools
def search_products(query: str) -> str:
    """Search Shopify products by query"""
    # Call Shopify API
    products = shopify_client.search(query)
    return format_products(products)

def get_product_details(product_id: str) -> str:
    """Get detailed product information"""
    product = shopify_client.get_product(product_id)
    return format_product_details(product)

def check_inventory(product_id: str) -> str:
    """Check product inventory availability"""
    inventory = shopify_client.get_inventory(product_id)
    return f"Available: {inventory.quantity} units"

# Create tools for agent
tools = [
    Tool(name="ProductSearch", func=search_products,
         description="Search for products by name or description"),
    Tool(name="ProductDetails", func=get_product_details,
         description="Get detailed info about a specific product"),
    Tool(name="InventoryCheck", func=check_inventory,
         description="Check if product is in stock")
]

# Initialize agent with memory
memory = ConversationBufferMemory(memory_key="chat_history")

agent = initialize_agent(
    tools, llm, agent="conversational-react-description",
    memory=memory, verbose=True
)

# Use agent
response = agent.run("Do you have running shoes under $100?")

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